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  • FUNDAMENTALS OF STRATEGIC MANAGEMENT (PAPEL + E-BOOK)
    GUERRAS MARTÍN, LUIS A. / NAVAS LÓPEZ, JOSÉ E.
    The main purpose of this book is to be used for the higher education of undergraduates in Business Administration and Management and other similar degree courses who have an interest in subjects related to Management and Strategy, and who are studying the syllabus in English. The text is especially recommended for short courses, and has been adapted to the teaching methods prop...
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